The Relationship of Society with Sports and Perception of Sports Sponsorship

Summary

We examined society's relationship with sports and the perception of sports sponsorship:

• Sponsoring/supporting cultural and sports activities brings prestige to companies.
• Sponsorship spoils the spirit of sports.
• When shopping, I prefer the products of brands that support/sponsor my favorite team.
• I prefer to buy products that are advertised by athletes I like.
• I definitely follow the Olympics.
•  I was proud that our women's volleyball team became the world champion.